Why Social Media Relationships Matter in B2B

It can bring great minds together, and give marketers daily opportunities to learn. Aaron Strout of WCG Social media is great for Coke , but what about JSR Micro ? One has billions of thirsty customers worldwide, the other makes customized chemicals for a small cadre of high performance chip manufacturers. How much online socializing do you need when you can shake the hand of every one of your key customers during a two-day trade show? Statistics gathered by Social Media B2B  show that B2B firms have been slower to adopt social media and online marketing, with 36% of executives saying they had low interest in social media, and 46% believing social media is irrelevant to their company. “Nobody talks business on Facebook,” they say. Aaron Strout , interactive gro...