Bloggers can do amazing things with an eBook. Whether it’s 10 or 200 pages, en eBook can be used as a subscriber or newsletter sign-up incentive, a viral promotional tool or sold for 100% profit through your blog. This post will describe what you need and the approach you should take to finally start and finish the eBook you’ve always wanted to publish.
What kind of eBook should I write?
When answering this question, form follows function. The amount of work you need to put in will depend on what you want your eBook to do.
Encourage subscribers — a report of anywhere between 5 - 30 pages should be sufficient to motivate potential subscribers to action. Offer the eBook download via your feed footer only, which makes it essential that visitors subscribe before they can download it. Instead of trying to write a miniature book, I’d suggest expanding on one of your most popular articles or exploring one of your blog’s key concept in more detail. If...
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