The customer service industry has been on a downward spiral for several years. But amid the noise and haste of minimum wage dummies working the tills at coffee chains across the globe, we have seen Starbucks as a notable standout. Still, I don’t think any corporate manual or after-hours training exercise mandates what just happened in Seattle: A barista at Starbucks is slated to donate a kidney to one of her regular customer-turned-friends.
The story comes from the NY Times and is pretty straightforward once you get past the initial shock. The two were friends, the one has kidney problems, the other got tested. Boom, a match.
But let’s take a branding point of view. This couldn’t have come at a better time for Starbucks. After slumping stock prices and other corporate jittering, the company welcomed back their founder, Howard Shultz, and began a series of brand initiatives. One might accuse that this is simply the latest in a series of PR stunts, such as the ...
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Pepsi Raw: A Natural ApproachFrom: perezfox.com
Post Date: 2008-03-04 17:42:09
To say that a soda is all-natural sounds like an oxymoron. I mean, point me to the soda fruit. And while you might argue that flavours like orange, grape, and even kola are from the earth, I think we can all agree that carbonated beverages are the creation of man, not nature. But perhaps we’ve found the missing link. Enter Pepsi Raw.
Pepsi Raw is the cola giant’s forray into natural foods, boasting that the ingredients of their latest cola are totally and completely from the e...
more How Photoshop Stole an ElectionFrom: perezfox.com
Post Date: 2008-03-05 20:15:28
This isn’t a political blog , per se, but lately the US elections have been intruding upon the design profession. The latest drama surrounds a TV spot from the Hillary Clinton campaign in which the image of Barack Obam a was altered to exaggerate his ethnic features.
The Daily Kos , a high-profile liberal blog, broke the story yesterday, but against the background of the primary elections in Ohio, Texas, Vermont and Rhode Island, the media largely ignored it. However, I think...
more Is eBay over?From: perezfox.com
Post Date: 2008-03-07 09:59:36
The other day, I was shopping for a laptop stand and I did my usual price comparison on sites like Amazon , TigerDirect , and NewEgg . For the first time in a long time, I checked eBay , and remembered why I don’t use the site anymore.
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