The well-funded YuMe Networks is launching today a video ad network, aiming to match video publishers with video advertising using a bit of contextual analysis.
It’s not quite a highly automated AdSense for video , as ad placements are based on broad categories and in some cases human filtering is used. However, YuMe stands out from the competition in that it is working exclusively on video ads.
Redwood City, Calif.-based YuMe has taken more than $7 million in funding from Khosla Ventures, Accel Partners, and BV Capital. We chatted briefly today with Molly Glover Gallatin, YuMe director of marketing, on the occasion of the company’s launch.
Both YuMe and competitor ScanScout are highly focused on making brand advertisers comfortable with online video. However, YuMe is not yet working with much user-generated content, except for early tests on Metacafe (also funded by Accel), said Gallatin.
Gallatin said video content is targeted based on ...
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The D.C.-area company has been backed by former AOL and Yahoo executives, and Facebook investor Accel Partners led its most recent round.
Original post by Gadgets, gizmos, and video games - CNNMoney.com and software by Elliott Back... more
Brightcove will fully shut down its free service and force all its users to upgrade to its new Brightcove 3 platform by Dec. 17, the Cambridge, Mass.-based company said in an email to users tonight. Users who do not upgrade will see their content deleted.
Brightcove, which has a record of changing its strategy, had previously shut its paid video offering , closed its consumer site , and dropped internal ad sales .
Here’s the key portion of the email. What’s frustrating i... more
Here at ISPCON, I’ve just finished an interesting conversation with California ISP Association board member Andy Main.
Andy, who is president of Reddling, Calif.-based ISP Shasta.com , is rather unsettled about the effects that the Democratic Party’s takeover of the House of Representatives will have on small businesses such as his.
He perceives a willingness on the part of a Nancy Pelosi-led House to undo AT&T’s 30 month freeze on rates charged to smaller ISPs- an... more
Engadget is reporting Verizon is in “advandced talks” with video sharing site YouTube. The #2 American carrier hopes to add YouTube content to it’s V-Cast service for an undisclosed price. An undisclosed price? The YouTube I know and love has always been free. Sure it’s mobile, but is there anything on YouTube worth paying for? No. I can simply wait until I get in front of a computer to see what there is to see on YouTube. V-Cast itself is $15.00 a month, far to... more
One of the rituals in attending trade shows such as ISPCON is walking the show floor, peeking in on demos, and extracting solutions-values from the gizmos and platforms.
I’ve covered many hundreds of these exhibitions, and long ago learned to separate the “coolness” and earnest marcom from what really matters.
Most of my shoe leather will be expended Wednesday, the first full day of the exhibition (the conference part of ISPCON began Tuesday).
I’ll go ai... more
Ostensibly due to being cut off by its hosting service UK Solutions, UK-based ISP Fast24 isn’t so fast anymore.
In fact, they appear to have shut down.
Oh, that’s just fine for their customers, who have been left in the lurch with no broadband, and no easily available procedure to switch services.
And do I really need to tell you what happens to email sent to customer email addys of ISPs such as Fast24 that have apparently pulled the plug on everything?
What makes matter... more
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