jeff bercovici submits a few days ago i noticed something odd about gaps gps holiday ad campaign it features stars from not one not two but three nbc comedies the office saturday night live and kath kim. complete story ...... [Show More]
a few days ago i noticed something odd about gaps holiday ad campaign it features stars from not one not two but three nbc comedies the office saturday night live and kath kim.
given nbc entertainment chief ben silvermans wellestablished penchant for ......... [Show More]
bbdo is taking lead responsibilities for starbucks just days after getting the hook from pepsico . im guessing starbucks is going to get some sharp work from the wunderkinds of bevvies. thanks for reading and dont forget to write....... [Show More]
things im tracking for november 26th through november 30th
the survey of the american consumer
top 10 entertainment online advertisers by imagebased impressions october 2008
mediamark researchm rionline activities usadults 2008.jpg
ibm press room 20081125 ibm reveals five innovations that will change our lives in the next five years united states
where do...... [Show More]
its true ecards are soooo 90s but thats only because most of them look terrible arent specific or personalized enough andor cost money.
but officemaxs elfyourself campaign timeless.
send your own elfyourself ecards
the holiday campaign in which users attach a photographed head to an animated dancing elf is up for its third season. las...... [Show More]
according to data compiled by nielsen for the third quarter of 2008 more than 100 million u.s. consumers 42 percent of mobile subscribers have videocapable cell phones. an estimated 10.3 million of those mobile consumers are watching tvvideo on their cell phones.
these findings indicate that mobile video viewing has increased 14 percent compared to q2 2008.
via adweek ...... [Show More]
on average viewers spend 17 sessions per month viewing video spending roughly 15 minutes per session. apples iphone emerged as the top device among mobile video viewers with 9 percent of mobile video viewers citing the iphone as their primary cell phone. nielsen mobile video use rises...... [Show More]
according to data compiled by nielsen for the third quarter of 2008 more than 100 million u.s. consumers 42 percent of mobile subscribers have videocapable cell phones. an estimated 10.3 million of those mobile consumers are watching tvvideo on their cell phones. nielsen mobile video use rises...... [Show More]
study btob media in 3year decline new york the slumping economy and ongoing reader and advertiser shift to online sources continue to impact businesst obusiness media which held their revenue flat from 2005 to 2007 according to...... [Show More]
fox lands airline tv deal new york fox has signed a deal to provide content for airline tv. beginning this month a fiveminute block of branded fox entertainment will air as part of a 40minute adsupported block on...... [Show More]
emarketer slashes web revenue forecast new york growth in online ad spending has significantly decelerated leading industry analyst firm emarketer to lower its revenue expectations for 2009. per emarketer online ad spending will...... [Show More]
after bbc local guardian mulls online local news expansion paidcontentuk
questions remain over how well local publishers are serving their own markets online. what if the next challenge to their web plans came not from the publiclyfunded bbc but from the scott trust the gmg owner which has no shareholders to please and is freed from making profit for profits sake
is the end near f...... [Show More]
yieldbuild optimizes online ad spots for publishers maximizing revenue across networks layouts and formats. but what if youre an advertiser and want to optimize the response rate to your banner ads
there are a few companies that have created optimization services for advertisers that tweak design elements within the ad in order to improve clickthrough
snapads profiled by t...... [Show More]
its adidas 60th anniversary and they are having a party on tv at least and the guest of honor is adidas originals.
the german athletic apparel giant is giving its lifestyle brand originals its first u.s. tv advertising ever.ait will feature music stars like katy perry dmc of rundmc and method man cavorting with sports phenoms david beckham and kevin g...... [Show More]
gm and tiger are parting company for mutual reasons which i am guessing have something to do with gm being broke. its sad that this has to happen i think that relationship had a lot of value for buick which doesnt have a lot else going for it at the mo. thanks for reading and dont forget to write...... [Show More]
social networking traffic up as ads fall flat per idc new york more than half the country actively uses social networking sites but so far advertising on these properties is nothing short of anemic says a new report issued by market research firm...... [Show More]
... 15 minutes agonew york its adidas 60th anniversary and the brand is having a party on tv at least and the guest of honor is adidas originals.
source httpwww .adweek.co mawconte nt display creative newse3ieb d6a3989650 4e50c6f565 6d7b0e62d6
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record high tv use despite onlinemobile video gains
as of q3 2008 the average american watched approximately 142 hours of tv per month five hours more than they watched in a typical month during the same period a year ago.
americans who used the internet were online 27 hours a month and people who used a mobile phone spent 3 hours a month watching mobile video. men were more likely than ...... [Show More]
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