every book marketer dreams of having a title go viral when a product catches on and is purchased by a huge numbers of customers in a relatively short period of time.a such events are rare but have captured the marketing imaginatio n.a dunca n watts scientists like duncan watts and albert laszlo barabasiawho study such contagions in social networks call these events global cascades.a these casca...
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here are some wise words from an unnamed direct marketer as a response to one of bob blys posts dealing with whether old school direct marketers know how to use direct marketing techniques successfully online. i dont believe that old school direct response has lost touch with the new world. its the other way around.many younger marketers today cut their teeth on new media without the benefit of th...
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should you always label a white paper with the term white paper some readers know what a white paper is and others do not. in a recent target marketing article by bob bly said the term white paper signals to some prospects a document that is a selling tool. he went on to mention a number of other possible titles for a white paper which included encyclopedia guide bookley and special report. what ...
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there is a world of difference between the disciplined study of copywritin gpersuasio n and the laughable royal road to riches pitched by most internet marketing gurus. the following website satirizes this imtoosexy approach so well that it practically begs for a mock waynes worldstyle were not worthy. go ahead treat yourself to a welldeserved belly laugh http www.thecop ygod.com h at tip to...
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check out bob blys most recent post about old school direct marketing on the internet. great responses and lively discussion from readerss. well worth the read.......
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check out bob blys most recent post about old school direct marketing on the internet. great responses and lively discussion from readerss. well worth the read.......
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...ou at the right time. tags success socialnetworking marketing a congressional trip to anwr a the foundry see for yourself and form your own opinion. please tags society trends life does sex sell bly.com blog bly.com direct marketing blog if youre in the entertainment industry this is a huge question that you better fully consider. where will you stand and where do you want to be in 20 years tag...
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i recently had a course member be a hypnotic writer ask me the question i always used to ask theres so much stuff out there on being a freelance copywriter where do i start heres what i wrote back to go into business as a freelance copywriter you need two main skills the ability to write copy and the ability to market yourself. theyre actually not the same thing although being able to write better...
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writing 1. write to done 2. men with pens 3. the golden pencil 4. writing forward 5. poewar 6. inkwell editorial 7. chrisblogging 8. get paid to write online 9. fab freelance writing blog 10. freelance writing jobs copy writing 11 . copyblogger 12. makepeace total package 13. direct creative 14. copywriter underground 15. michel fortin 16. bob bly 17. writing white papers 18. dan...
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recently bob bly had a post commenting how one marketer had said the optimal price was so high that your customers complained. id been wondering what to raise the price of my course to and commented on the article. evidently fred gleeck has a model that info products should be worth 10x what the price is. that next question is how to determine the value. if you have a product like glypius or muva...
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...o waiting no being ignored by busy wait staff no tipping. now automation and selfservice are returning with a vengeance in la you can buy source i have seen the future and it is automated bly.com blog bly.com direct marketing blog because i didnt want to write a short blog entry i checked some search engines on cannabis marijuana seeds and found this viewing the seed catalog to find o...
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written by robert w. bly a client recently phoned with a problem id encountered many times before. our new ad campaigns main goal is to create awareness and build image not generate sales leads the ad manager explained. but my management still tends to judge ads by counting the number of inquiries they bring in. is there some way i can increase my ads pulling power without destroying the basic cam...
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written by robert w. bly afraid the recession is here to stay if so youre not alone. what follows are several strategies that companies use to maintain and even increasetheir sales while their competitors struggle to stay afloat. apply these techniques to your own marketing and selling efforts during a recession and you will survive even prosper while others struggle to get by. 1. reactivate dor...
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...nst for the best blog for writers c opyblogger httpcopybl ogger.com daily writing tips httpdailyw ritingtips .com john august httpjohnau gust.com w riters write httpwriter swrite.com bob bly copywriter httpbly.co mblog writ ing white papers httpwritin gwhitepape rs.comblog content maven httpmeryl.net id rather be writing httpidrath erbewritin g.com jane in progress httpjanees pens...
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...dary direct marketing copywriters john carlton and gary halbert. m ichelforti n.com i swear im not being paid by this guy but this is a great blog chocfull of useful copywriting tips and articles. bly.com find dozens of copywriting and direct marketing articles by one of americas top copwriters robert w. bly. he is also the author of a wonderful book im currently reading the the copywriters handboo...
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its been a while since ive done a freelance friday post. so heres some new weekend reading for you with interesting posts around the blogosphere that might appeal to freelance writers. do you correct an employers errors when applying for a gig deb ng freelancing why its easier blogging for others michael kwan freelance writers 7 advantages of working in your dream market copyblogger the reason ...
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one of the biggest benefits of being a copywriter is i get to learn while i earn. i learn something new from every single client i work with. this was especially true when i recently wrote a sales letter for ed oakley. ed is the coauthor of two books enlightened leadership and leadership made simple. as part of my research i began reading the latter of the two. then on page 27 i came across a gold...
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so my copy of reality in advertising by rosser reeves arrived today. which im very excited about btw. not only is it out of print but copies of it currently sell for hundreds of dollars on amazon. its from 1961 still in good condition and from the first borzoi edition. you might have heard of rosser reeves if you have read ogilvy on advertising or bob blys the copywriters handbook. both of the...
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by gail goodman constant contact ceo the execution of an excellent promotional email campaign relies heavily on the effectiveness of the copy you write. if you are the person writing for your email campaigns it would be wise to invest some time into strengthening your skills. i would wager that you can count on both hands and both feet the number of letters emails ads and articles that you read in...
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