brandweek a pack of marlboro a grape slurpee and gears of war 2 may soon become a popular register ring at 7eleven stores. the ubiquitous convenience store chain announced today nov. 20 that it is entering the 12 billion videogaming industry and will begin selling top titles at its 5660 locations. this holiday season shoppers can pick up guitar hero world tour band kit c......
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filed under holiday style gift guides nothing gets women excited like choking down a bunch of light beer and nachos while a fierce nfl matchup is blaring on the big screen. you know it. and the gear ... those loosefitting mesh jerseys and awesome wool knit caps with gaudy team colors all over them... women just eat that stuff up. dont they well maybe thats not the case for......
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earlier this week suntrust banks unveiled a new brand tagline and marketing campaign focused on savings. the live solid bank solid campaign speaks to what the bank describes as a new era of thrift security and financial responsibi lity.822 1 the new campaign is rooted in the notion that consumers are moving away from conspicuous consumption towards a more mature sol......
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the drive to sustainability is having a broad effect on consumers with three in four defining themselves as gre en according to a new survey by yahoo. the survey found that the green market has grown far beyond its roots as a niche with 77 percent of consumers identifying themselves as gre en. over half 57 percent said they made a green purchase decision i......
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brandinitiated usergenerated content shows potential but those brands that do initiate ugc opportunities to consumers must be prepared to stay the course or risk a negative backlash. if consumer content creation is the beginning of a conversation with......
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layaway doesnt that involve some kind of a system where you pay for the merchandise before you take it home we remember this quaint practice from our early days in retail sales. this was before it was a common practice to extend oneself beyond ones means with credit cards. anyway it was sweetly suggested that a reasonable layaway program would be a great option allowing the c......
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a change of path seems to be on pepsi management as it has reportedly ended a long standing relationship with bbdo which was responsible for familiar monikers like the choice of a new generation and the joy of pepsi. this has apparently surprised a lot of people particularly because their ties were seen to be solid since 1960. but taking its cue from the aggressive advertising an......
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holiday messaging from many retailers this year is downright pragmatic best b uy bby touts reliability and trust kohls kss talks pricing sears shld and kmart promote layaway and jcpenney jcp advertises price points instead of percentage off. via adage .......
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target has tapped upstart mobile media publisher snakk media to promote its exclusive sale of the deluxe version of christina aguileras keeps getting better a decade of hits. snakk media which launches in beta on monday has signed exclusive deals with 100 top bloggers to present their posts in a mobilefriendly format. its first destination is 310.tv where pop culture junkies can get ......
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...tor. what was once derisively referred to as trinkets and trash not that long ago is now an almost 20 billion industry according to the advertising specialty institute. httpwww .brandweek .combwco ntent disp laynewsa ndfeature spromotio ne3if0819 d6addd2a0f e3b7a46b87 f92137fim wy thats right 20 billion thats a lot of pens and key chains. actually its a lot cooler stuff than that and th...
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things im tracking for november 12th through november 13th a fake expert named martin eisenstadt and a phony think tank fool bloggers and the mainstream news media nytimes.com this sort of thing was possible before youtube but golly doesnt youtube make it easier sirius xm posts 4.88 billion loss due to charge wsj.com easy pun is sirius xm in serious trouble not ac......
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it never fails to amaze me how little our counterparts in marketing and advertising understand the public relations function.a while we all work beneath the marketing umbrella youd think we came from different planets. it hit me square in the face when i read this weeks brandweek and an article titled why roe should be your new roi.aa writer dorothy wetzel note......
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with the holiday season about to begin americans are already flocking online to do their shopping. according to nielsen online 78 of adult online consumers in the u.s. made a purchase via the web within theaprevious six months. travelrelated transactions were most common with 38 of adult online consumers making at least one travel purchase on the web in theaprevious six month......
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traditional design processes dictate that logo design be undertaken in a pure pareddown visual form creating a logo in black and white. i was taught to design identities in black on white to ensure the mark communicated successfully at its core. atraditional thinking has it that the mark has to work in black and white first. also clients may be unduly swayed to or from a logo if we showed ......
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last month october was the pink month dedicated to breast cancer awareness. all over the world pink is the color used to remind us of cancer those who are suffering and have suffered. however the color pink will turn deadly with the new edition of virginia slims scheduled to be released early next year. and a slap in the face of anticancer advocacy groups. in this joint statement by the ......
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a rather wonky discussion of design processes jared spool proposes the following hierarchy 0 unintended design 1 self design 2 genius desig 3 activitycentered design 4 usercentered design if you enjoyed my recent interactions column available upon request some different approaches to making stuff the discussion linked here might be of interest. ......
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super bowl ad lineup taking shape yesterday cars.com announced their return to the super bowl for the second consecutive year with a 60second spot that will air in the second quarter. the wall st. journal is reporting that......
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it was just announced in an article on brandweek yesterday that cars.com spent up to 3 million on a 60second spot that will run during the second quarter of the 2009 super bowl on february 1 2009.a the spend is part of a 200 million marketing campaign for cars.comathat will run throughout 2009. so here is my question is 3 million for 60seconds worth ita there is no doubt that a......
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brand week on how cruzan shows the way for people who buy the bottle before they taste the contents rum pundit cruzan channels st. croix for new rum bottle design beam global spirits wines felt cruzan rums quality failed to shine through so it introduced a clear label. a nov 10 2008 a by becky ebenkamp a the concept with its sales already cruising cruzan rum......
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for the week of november 10 a major study involving 18000 people across the world reports that crestor a cholesterol drug lowers the risk of heart attacks strokes and death and the drug could preven t 250000 heart complications among people with normal cholesterol who use crestor in the us. the findings says the wall street journal could broaden the market for statins th......
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last week brandweek had an article about design thinking and ill have to say it wasa bit misleading. im not going to nitpick the article but i would like to address a few points that i think are valuable to understand about the topic. i should start by sayingthat i am a proponent of design thinking just as i am a proponent of business thinking lega......
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olga kurylenko in a bond tiein heineken ad most critics have picked up on one major irritation in the latest films in the resurgent james bond franchise product placement. this time round with quantum of solace were expected to believe that heineken is james bonds beer of choice . heineken is a bogstandard bland lager readily available in every corner of the earth usua......
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aufgrund einiger social media marketing projekte bei ahead of time haben wir eine liste mit relevanten social media marketing kampagnen zusammen gestellt. dabei haben wir festgestellt dass bereits aber 300 firmen und unternehmen social media als neues marketing instrument nutzen. einige mehr einige weniger .. aber die ersten versuche und pilotprojekte wurden umgesetzt. das aktuelle ......
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arubas tourism board is going hard 2 entice folks 2 visit for vacation. they have invested 10 million dollars in their 90000 friends you havent met yet initative. aruba is really trying to take the 1 spot from my second home the bahamas with some serious marketing muscle. im actually going to an event hosted by arubas tourism board nex......
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the simpsons have long been a successful animated series and is actually on their 19th season. there is no question that despite some debate over the manner of production that this cartoon series has had people just love them regardless of what is being said. and burger king knows this all too well. burger king has been known to make good in investments and partnerships. apparently the simpsons....
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