a media group in continuous operation since 1846 may not be the company you should look to for advice on the future of media. or maybe they should the associated press is both doing well in a digital age when theyre not making boneheaded moves like pretending that fair use doesnt exist and looking towards the future trying to figure out its role in the media ecosystem. and theyre carrying out some...
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in 2007 the associated press commissioned the contextbased research group an ethnographic research firm to study the news consumption patterns of young adult consumers active participants in the shift from traditional to digital media. examining the habits of individuals between the ages of 18 and 34 in britain the united states and india the findings were released two days ago in the form of a 71...
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last year associated press commissioned baltimorebased contextbased research group to conduct an ethnographic research study focusing on the news consumption habits of young digital consumers in six cities around the world. the drive for this research came from the recognition that a significant shift in news consumption behaviour is taking place among younger generations. the studys main finding ...
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theres a fascinating study out today at the annual world editors forum in sweden commissioned by the associated press by contextbased research group. its an ethnographic study in that it looks for behaviours and desires below the surface of obvious patterns and it studied a handful or two of young news consumers on for a deeper understanding of their needs.some of the findings some might find surp...
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