Marketing Charts submits:
Advertisers are now expected to spend only $23.6 billion online this year in the US, according to revised figures from emarketer , which lowered its estimate from the $24.9 billion it predicted in August because of poor performance in display and paid-search advertising categories. Complete Story »...... [Show More]
ein paar zahlen Post Source: www.kieslichdaily.de Posted: Dec 04 2008 05:10:04
...hrend ihrer Arbeitszeit einen Computer nutzen, ist im Januar 2008 auf rund 60% angestiegen. ***
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Quellen:
* http://www .zdnet.de/ news/softw are/0,3902 3144,39199 213,00.htm
** http://www .emarketer .com/Artic le.aspx?id =1006750
*** http://www .destatis. de...... [Show More]
Baby boomers form the largest segment of the US Internet population. Here is their percent share of the entire American Internet population from 2008 projected till 2013:
2008 : 29.4%
2009 : 28.8%
2010 : 28.3%
2011 : 27.7%
2012 : 27.3%
2013 : 26.8%...... [Show More]
Nueva York, EEUU.- Un estudio realizado por emarketer estima que la inversión en marketing online será de 25.7 billones de dólares para el próximo año, un 8.9 por ciento más respecto a 2008, que cierra con 23.6 billones. David Hallerman, analista de la firma consultora, asegura que este panorama es bueno “porque los anunciantes tomarán en cuenta la web más que a cualquier otro f...... [Show More]
Teenagers and young adults are seemingly very receptive to mobile ads . A research study reveals that 19 percent of teenagers in the age group 15-17 years and 19 percent of young adults in the age group 21-30 years had responded to one of the mobile advertisements.
The response rate however dramatically fell to 7% for people in the age group 18-20 years of age!...... [Show More]
Blogs Hot, but Not for Every Campaign
Bloggers typically don’t have the reach and frequency to meet a marketer’s objectives. We need to go a little bit further down the tail to kind of get a broad enough array of reach, as well as build spheres of influence. So while blogs can be an important part of brand conversation, they are not usually a part of direct sales.
Why Aren’t More Adver...... [Show More]
O cara da Wired escreveu um artigo e todo mundo ficou especulando: “ Oh! É o fim dos blogs? ”
Como algo que existe aos milhares pode desaparecer? Pior, como dizer que o Twitter vai substituir os blogs se a maior parte dos links divulgados por ele são links para posts de blogs ou artigos?
AÃ eu vejo o Pavoni nos apresentado o Hype Cycle de Softwares Sociais da Gartner ...... [Show More]
Things I’m tracking for November 26th through November 30th:
The Survey of the American Consumer -
Top 10 Entertainment Online Advertisers by Image-Based Impressions - October 2008 -
mediamark- research-m ri-online- activities -us-adults -2008.jpg -
IBM Press room - 2008-11-25 IBM Reveals Five Innovations That Will Change Our Lives in the Next Five Years - United States -
Where Do...... [Show More]
It’s the day before Thanksgiving, where you show up at the office, but you’re really thinking about tomorrow’s good meal. You’ve worked hard to set up those search marketing campaigns to run strong on Black Friday and Cyber Monday.
So, I really hate to bring you the bad news, but keeping it from you would be a disservice.
Let’s just rip off the bandaid.
First up...... [Show More]
«Hier zu Lande macht die Werbung im Internet nur rund 2 Prozent des gesamten Werbekuchens aus. […] In Deutschland liegt der Marktanteil der Online-Werbung bereits bei 11 Prozent, in Grossbritannien bei 15 Prozent und in Holland sogar bei gut 18 Prozent. Das geht aus einer Studie des europäischen Verbands für Interaktive Werbung (IAB Europe) hervor», weiss der «Tages-Anzeiger» heute zu b...... [Show More]
If you want to target your peers, where do you go? Based on a survey by Youth Trends , it seems Facebook still dominates the attention of the college crowd. There were 1,057 participants in the study, with ages falling between 18 and 24. Dividing the respondents to male and female gives an interesting look at online habits by gender.
This study only highlights the importance of mastering so...... [Show More]
A Little Growth Is Better Than Zero Growth : Another downward trending forcast, this time from emarketer . The research firm has removed a digit from its 2009 interactive advertising spend forecast. emarketer’s predicting 8.9 percent…...... [Show More]
emarketer Slashes Web Revenue Forecast : NEW YORK Growth in online ad spending has significantly decelerated, leading industry analyst firm emarketer to lower its revenue expectations for 2009. Per emarketer, online ad spending will…...... [Show More]
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