if you fly much youve probably noticed a huge upswing in addon fees. now youll often find yourself paying fees for phone reservations cashing in frequent flyer miles checking luggage or a pet having a child sit on your lap getting an assigned seat and even fuel surcharges. it can be a frustrating experience. so why are so many airlines doing it
simple. theyve lowered the barrier...... [Show More]
today a coworker brought in a box of candy he just had to show us. the candy is called zit poppers. sounds good right its a real gummy candy very similar to gushers but designed to look like giant shiny pimples. oozy gushy goo filled zit gummies you can burst in your mouth the box claims. according to gigglesugar.com
basically you pretend to pop them and the bloody can...... [Show More]
i was recently in a customer service team meeting where everyone was being encouraged to work on three things improve the customer experience cut down call times and increase sales. sounds like the ultimate paradox right how can you possibly do all three
you can. but you have to dispel these myths first.
myth 1. good customer service means a lot of facephone time. wrong. good customer...... [Show More]
whats the best way to scare a kid you wouldnt just put on an ugly mask and chase him. he might think it was a big joke and start laughing. to be confident of a successful scare youd lay some groundwork first. a week or two before the big event youd start warning him about a local monster show him some pictures of the beast and tell him some tales of its evil deeds. youd...... [Show More]
if you had your choice which cereal would you eat in the morning obama os or capn mccains well thanks to a website called airbed breakfast you can. theyve developed a totally offthewall marketing campaign by creating a breakfast cereal for each of the presidential candidates.
each cereal comes with unique packaging real edible cereal and of course a jingle obama...... [Show More]
hows this for market research a university in the netherlands has opened a restaurant that tracks everything its customers do to learn more about what factors influence the way people buy.
among dozens of other factors scientists are looking at the niggling details that they can alter to change consumers behavior. they ask
does it matter if the cheese slices are wrapped in plas...... [Show More]
ive heard of customers creating bad publicity for a company theyre unhappy with but one fiat doblo owner has taken it to the next level.
take a look at this photo
the loud graphic exclaims this fiat is very unreliable 2 new clutches 2 new flywheels 2 new master cylinders 2 new servos since new nothing but aggro. .
dealing with all these pricey repairs on a relatively ne...... [Show More]
over the next several days ill be highlighting some examples of great innovative marketing. make sure you see the whole series on innovative marketing by subscribing to manizesto.
i absolutely loved this campaign by kimberlyclark which was really a multifaceted initiative with both on and offline components. it started with an event in new yorks time square where the company broug...... [Show More]
kingsford diamonds Post Source: www.marketingpenguin.com Posted: Oct 09 2008 14:28:00
between building secret forts filling the local park with boobie traps and imitating michael jordans gamewinning shots my best childhood friend and i came up with the ultimate scheme to get rich besides protecting my bo jackson rookie card with my life.
using our newfound knowledge from school we took four kingsford charcoal briquets from my friends dads garage dug a ...... [Show More]
i recently put on a webinar with tyrona heath from google to talk about how to get started with online advertising on googles adwords program. its a great intro into paid search advertising ppc and provides some really great insights for people who want to hear from the horses mouth how to do a great job with your adwords campaign. the focus of this presentation was for small bu...... [Show More]
last week i emailed my portfolio manager to find out if one of my investments was now worthless. i figured hes probably getting hundreds of emails just like mine but i might as well ask.
surprisingly i got a response the next day. his response was bleak truthful and direct.
thanks for your email. youre right your investment has little to no value now but dont lose all hope...... [Show More]
my interview Post Source: grabbinggreen.com Posted: Oct 02 2008 22:02:23
i was interviewed for an interesting blog today check it out here...... [Show More]
things are tough for many small businesses right now. with the financial markets upside down and financing hard to come by many entrepreneurs are wondering if now is the time they should cut back on marketing spending right now or invest in new innovative marketing campaigns.
i recently had the opportunity to ask kim sheehan influential small business marketing expert and author of building..... [Show More]
remember phone books i do because i just got another one on my doorstep yesterday morning. do the phone book companies care that i havent used a phone book in at least three years no they bring them any way.
the phone book companies dont care if you use it or not. they sell their ad space by reach not by eyeballs or times your ad phone number was called i bet there are exceptio...... [Show More]
point why you should care what customers say
the customer is always right. this phrase is the most popular creed in the history of customer service but its also a hotly debated topic. how much effort should you put into making sure all your customers have a good experience my answer as much as it takes. your business depends on your customers. without them youre nothing.
wha...... [Show More]
for a long time i have utilized popup blockers on my web browser but for some reason the netflix popups sneak through the filter somehow. this doesnt happen with any other ads. its very annoying. i cant stand it. the popup ads make me want to cancel my netflix subscription.
but they work.
people see them click them and then sign up for netflix accounts. if the company didnt ma...... [Show More]
what is marketing Post Source: www.marketingpenguin.com Posted: Sep 26 2008 12:57:12
the nuts a bolts of marketing are many varied and complex. you probably read more than you need to about testing sales revenue customer retention cpa roi aov tracking measurement and everything else.
but guess what
marketing is not about sales revenue
marketing is not about getting more customers
marketing is not about your brand
marketing is not about roi
marketing is not about ...... [Show More]
being able to understand both sides of a discussion is the key to developing strong convincing arguments. if you only understand your point of view you wont change peoples minds. and that is true in marketing too.
so in that spirit im going to try something new and different and hopefully innovative here on manizesto. its called pointcounterpoint. the premise is well hear two...... [Show More]
ive noticed when you ask someone a question and the response the person gives back comes in a highpitched tone it means the person doesnt believe what theyre telling you. the higher pitched the response the more likely it is to not be true and vice versa.
how was your weekend
it was good. this sentence starts in a high pitched tone then drops a little in tone tow...... [Show More]
youve probably heard this einstein quote before
insanity doing the same thing over and over and expecting different results.
now apply it to your marketing.
with your financial goals with your customer acquisition rates with your efforts to outshine the competition with your relationships with clients with your marketing ratios and with your attempts at innovation you will...... [Show More]
my dear feisty grandmother margaret knew a thing or two about incentives and revenge. she was an independent woman living alone for more than a decade in her large tudorstyle home in idaho. the very thought of having to live in an assisted living center was so repugnant to her that she made sure everyone around her knew her wish and secretly planned revenge on anyone that dared defy said wish. ...... [Show More]
i will never forget the knock on our door twenty years ago one saturday morning. it was a door to door salesman.
hello sir how are you this fine morning thats fine just fine i know its saturday and i want to respect your time but i wonder if i might steal just 3 minutes to show you an amazing home cleaning product that will change your life.
after a 30 second demonstration and...... [Show More]
wouldbe entrepreneurs will sometimes ask me for advice about starting a business. the only advice i offer are my ...... [Show More]
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