via media shift
by mark van patten november 14 2008
there isnt much difference between what appears in a small newspapers print edition and online. many photographs make it online that dont make it to print and the ap stories are usually a widget feed from the ap. however in order to maximize search engine traffic and the readers satisfaction newspapers need...... [Show More]
byzantine intricately involved.
i dont consider our print and online newspaper areas here at the bowling green daily news to be byzantine. but to an outsider it might appear that way.
on paper the hierarchy is pretty simple. our newspapers website is under the control of the online director. the online director reports to two different people the managing editor and the gen...... [Show More]
the bowling green daily news doesnt have a web first strategy in the way we run our newspaper. that means that we dont post articles to our website before they appear in print. apart from some breaking local news most major stories dont appear on the internet until after the press is running.
right now our readers arent particularly internet savvy. many...... [Show More]
recently mediashift started running reports from emb eds at various media outlets and educational institutions. this report comes from mark van patten general manager for the online efforts at the bowling green ky. daily news.
i was as excited as anybody to be able to post video on our website. our newspaper readers were turning more and more to their computer screen to ...... [Show More]
recently mediashift started running reports from embeds at various media outlets and educational institutions. this report comes from mark van patten general manager for the online efforts at the bowling green ky. daily news.
i decided early on that the best strategy for our newspaper to grow its web presence was to not to hire people but to find other firms to partner with.
...... [Show More]
online video usage is exploding online as people watch everything from youtube to tv shows to sporting events but mainly youtube . but the question is how sites will be able to pay for all that usage. most video viewers would prefer not to pay for them nor watch any advertising either.
so i put the question to you dear mediashift readers what kind of video ads would you actually w...... [Show More]
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