the impending total collapse of the dollar will render the true value of the average savings account or investment portfolio roughly equal to a bucket of warm piss. thomas j. wurtz cfo of wachovia quoted in a press release about a new daring billboard ad campaign if wearing your baby hurts your back or neck you need positioning help not motrin josh bernof......
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would you do it or lets start with an easier question would you let your cell company send ads to your phone in exchange for a discount on your bill if you said yes youre in good company so did 61 of the 810 people surveyed in a recent study by transverse and igr . that number sounds good but mediaposts steve smith dug deeper and found consumers are pretty s......
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sprint has upgraded its picture mail service today to let subscribers send photos and videos directly from their cell phones not just to other users but to social networking and related sites including myspace photobucket and youtube according to mediapost . the report said that subscribers can now upload and publish content to their social networking profile pages as per a partnership be......
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according to a new survey from the nielsen co. americans are watching more video programming than ever before due to the proliferation of timeshifting technology and additional screens such as the internet and mobile devices but theyre still doing it primarily on a regular television mediapost reports. the report said that traditional inhome tv viewing has lost a lit......
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this whole question of branding in search came about because of a rather fuzzy definition what exactly is brand lift how do you measure it this was the problem we wrestled with when we did the first search brand lift study for google and honda. failing anything better we did the standard tests of aided and unaided message and brand recall. im not a huge fan of these metrics because i......
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change.org on myspace the two sites team up to give obama supporters a chance to help shape his agenda through the new grassroots campaign ideas for change in america. also what young women want from the obama administration mediapost reg required associated press and the numbers are in for twil ightrsquo s much anticipated ope......
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most of the time i hate highlighting generational differences because i think that the differences are often both exaggerated and not really based on your physical age but this research brief from mediapost highlights an interesting statistic preliminary findings about these millenial generation journalists shared by the society for new communications research symposium showed that 10037......
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angela steele has joined mobile marketing agency the hyperfactory as senior vice president and global strategist after a stint at publicis groupes starcom usa unit heading up their own mobile efforts according to mediapost . hyperfactory currently builds mobile campaigns for toyota motorola vodafone and cocacola. the report said that the firm last year first got attention for a c......
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on monday nov 17th comscore announced the viability of viewthrough metrics as a key performance indicator for web advertising. according to their announcement the comscore norms data provide compelling empirical support for the belief that there is a quantifiable viewthru impact of online ad exposures on brand value and sales. view through metrics what does it mean and how d......
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we asked you to invite us to your holiday party so now were inviting you to ours. the prnewser party will take place on wednesday december 10th at the heartland brewery in new york. its cash bar boo we know. however we will be rolling out some excellent drink specials and appetizers for you to feast on. also heartland brewery has great microbrews for all you beer......
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san diego bargain mama bloggin the deals offended moms get tweet revenge over motrin ads usatoday.com johnson johnson angers moms with motrin ad pharmalot the harte of marketing strong rhetoric case study dont make mommy mad motrins pain viral video disaster radical tech fast company hollywood2020 hollywood2020.net blogger rea......
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note this piece was published on this blog last week but disappeared during migration to a new server so bear with me if youve already read it. one month ago i predicted that the currently accepteda sstandard behavioral targeting model doesnt stand a chance . simon levine was kind enough to point out that ispbased targeting isnt standard its a new wrong model so let......
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in her latest column media post media market guru diane mermigas wonders how long it will be before we see a traditional overtheair ota broadcast tv network like abc nbc cbs or fox dump their old broadcast business altogether and just move all their properties to cable and satellite tv. and in response to mermigas cory bergman of lost remote argues as i did last w......
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digital agency renegade has decided that it doesnt need no stinkin dentsu. the holding company has sold its interest to ceo and founder drew neisser . from mediapost we believe that being independent will elevate the entrepreneurial spirit that is especially important in this challenging economic environment neisser said. without the support of dentsu ......
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mediapost.com searchers led away from brand sites more than one in 10 u.s. internet searches for leading brands end up clicking away from the brand owners web site according to a recent report from research firm hitwise.......
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moments after i booked my hotel from hotels.com for the email insider summit plug in park city utah i received an email from donotreply . had my purchase not been top of mind i probably would have marked this email as spam. who the heck is don otreply 8221 why not keep it simple and use the brand that i know hotels.com it is too bad that hotels.com ignored this simple......
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making sense of social media when your 80yearold mother forwards a video to you each day and your motherinlaw writes a blog you cant help but pay attention to the growth acceptance and utility of social media. according......
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mediapost recently published six trends that you cant afford to ignore. knowing how to adapt to these trends will ensure that your readers continue to grow and respond to your email marketing efforts. 1. subscribers want to feel in control. your subscribers want to digest your material on their terms not yours. how many of the following do you incorporate in your email marketing......
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holy moley. from the daily online examiner in a comically inept move u.k. internet service provider bt group has decided to delete posts on its forums about its deployment of phorms controversial behavioral targeting platform. the isp removed all current and prior comments which dated back to at least february. one of the prior threads in the bt beta forums went on for more than 200 pa......
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the im just sayin show launched online last night. check out tilzy.tvs interview with creator rex sorgatz. my favorite quote is sorgatz defense against the show being a hipster version of julia alisons similar web series its actually a hipster version of the golden girls um id watch that more on ......
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idc said in a report released wednesday on jerry yang s resignation as yahoo ceo that mobile advertising needs to be a strategic focus for the venerable web portal according to mediapost . it is now that future market shares and mobile media brands are being created yet yahoo is falling behind google said the report. in addition idc recommends that yahoo doesnrsq......
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yes i have been very busy mentoring a young university of georgia marketing grad whose owner has hired me at 100 per hour to bring the company into the 21st century in marketing. i was blown away when this grad told me that he had never shot video and that georgia never taught him any thing about internet marketing esp. web 2 marketing which is my specialty at our company wowpresentation ......
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if youre not familiar with the motrin moms ad debacle start here . yeah seriously cry me a river behind free subscription post is called social media and the motrin controversy or will social media kill advertising creativity 41 my question is about how suffering this outcry will affect advertising for motrin and by extension advertising creativity i......
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according to juniper research mobile game sales have plateaued in both north america and western europe which is now putting a damper on growth forecasts mediapost reports. the research firm had expected sales to reach 10 billion by 2013 up from 5.4 billion this year but potential for growth is being dampened by a combination of companies exiting the mobile games space and poo......
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read a great column today by steve smith in mobile insider . in it he highlights the challenges cultural business models in bringing together two very different worlds mobile technology and media. he also brings in some interesting observations from his discussions with coo of billing tech provider transverse. yes in this new mobile media landscape it is not mobile cus......
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