there are several models for measuring the effectiveness of word of mouth marketing online. now that the economy has tanked and only the most efficient marketing means will survive we need a model that stands up to the criteria that mark weiner from delahaye puts forth in his book unleashing the power of pr and in his article at the institute for pr. i can explain the perfomance model of our wom...
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five of the faculty members attending the edelman prweek new media academic summit kindly agreed to interviews recently in chicago. my apologies for not getting more but this is a fairly representative sample. the five faculty members come from diverse universities both large and medium sized. sorry i didnt get any from small schools.a my bad. enrollments range from 11000 howard sdsu to 22000 ...
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one of my interests in social computing is the manner in which it changes the game for employees who find themselves in corporations that have communication problems. it can disintermediate the broken channels of communication to create new functioning channels that operate below the threshold of corporate scrutiny. in situations where people are committed or confined to their workplace for reaso...
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there is a general perception that advertising is thoroughly scalable and that public relations is not. but how about social mediabased word of mouth programs you can develop a 5m 10m and 100m ad program. you will get increasing returns for your investment. reach and frequency can both go up. there are limits but they are pretty out there. it is predictive and incremental. the media relations sid...
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i have been thinking about the distributed influence discussion that jonny bentwood and the roundtable initiated. it is now a meme where several others have added to the conversation. the focus of the discussion is on the calculation of an individuals online influence. an idea occurred to me this week about memes and the measurement of influence. as background jeremiah owyang defined a meme as ...
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what is wrong with marketers and advertisers fords campaign swap your ride includes a tv commercial with this voice over we didnt tell them we were from ford we told them it was ... market research. according to a media post article as part of the effort team detroit created a faux marketresearch company in home test drive experience llc to distance ford from the research subjects. the tag...
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