today mobile and youth go handinhand. the younger generation is a faster adopter of the mobile phone is always on a lookout for new and exciting mobile content and services ranging from games to social networking. brands and advertisers are trying to make inroads into the lives of todays youth and have a keen focus to promote their products and services this potential customer base throu...... [Show More]
weve got new research for sale over at ypulse research from mobile behaviors next great thing a new division of omnicom.
the rest is here
ypulse research mobile behaviors next great thing global youth survey...... [Show More]
image by getty images via daylife
there is a nice little post over on ypulse that takes a look at two very different new media approaches to marketing cars to young people.
scion has been actively targeting youngins for a while now making appearances in a number of adultswim cartoons including assy mcgee and frisky dingo . i guess they werent ge...... [Show More]
chris drew my attention to a ypulse update pointing to this news story because of my post we dont have to live like this.
swedesboro n.j. cbs a south jersey church is taking an unusual approach to get more people to come worship. they are hoping a simple were sorry will go a long way.
were sorry reads on a...... [Show More]
random feed wrote an interesting post today on heres a quick excerpt understanding the transformer generation a new preso from scenariodna gen y is more than meets the eye game on for the faceoff between iphones and gaming giants wsj via psfk green is the new black another study confirms that young shoppers are enviroconscious. surp...... [Show More]
marketing to millenials Post Source: www.steincommunications.com Posted: Nov 12 2008 18:12:21
ypulse just wrapped up another youth marketing mashup and here are some of the highlights
youth consume local news online too.
they want news that impacts them which is why i think more young people tune in or search for local stories. sites other than myspace and facebook mentioned by our panel as favorites were colbert nation college board new york times cnn msn veoh ...... [Show More]
multitasking the practice has invaded nearly every aspect of our lives. telephones have turned into extensions of our offices and entertainment platforms computers find us shoes online and keep our music libraries organized and radios well theyre only on if were driving to the grocery store. so how on earth are marketers and advertisers supposed to find us then keep us from fl...... [Show More]
surveyu cofounder dan coates kicked things off last week with a research presentation on how and why obamas effort to galvanize college students was such a phenomenal success surveyu was our research sponsor. breaking down the campus crowd by the numbers coates gave some great insight for understanding the demographic both as a population and as a growing powerhouse. a force to be recko...... [Show More]
i meant to mention earlier i am a member of ypulses youth advisory board for those of you who dont know about ypulse its this really fantastic company that focuses on media and marketing for generation y founded and run by journalist anastasia goodstein. aim really glad to be involved
part of what i do in my work with ypulse is write for the ypulse website...... [Show More]
lots of adolescent specialists have been talking and writing for a number of years about the upperend extension of adolescence at the same time as puberty has dropped creating a greatly lengthened adolescent experience. people have started to talk about adolescence in three phases
young teen roughly 11 14
middle teen roughly 15 19
emerging adulthood...... [Show More]
two million kids voted in the kids pick the president mock elections and they nailed the outcome. thats 4 out of 5 of the last presidential elections per nickelodeon news now consumers union is getting out the vote again this time for a cartoon contest for credit card reform on a one month timeclock nov. 5dec. 5 2008
dangers of debt cartoon contest uses a 8...... [Show More]
.... omfg
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andrewteman heading to ypulse youth marketing conference in an hour or two. figured twitter was the best place to say this. httpwww .ypulse.co m
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adambarber just talked about twitter in marketing class. old people dont get it.
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blogcoach scottdennison was... [Show More]
wonderful article today anastasia goodstein on her blog ypulse i am a proud member of the camp camp generation . i have the great fortune of having lunch with anastasia at the technology conference sxsw interactive on a horrible rainy day in austin this past spring.a in this article she talks about her time and connection to camp as well as the book by roger ben...... [Show More]
the audacity of hope8221 it s a powerful potion for all ages not just generation we. i wrote about marketing hope awhile back on this post inconvenient truth meets digital earth and am in a bit of deja vu balancing equal parts challenge and roll up the sleeves pragmatics
i wonder what category i ended up in via facebooks larg...... [Show More]
random feed wrote an interesting post today on heres a quick excerpt page to screen neil gaiman signs on to produce a liveaction adaptation of the graveyard book mtv movie blog blog the vote across the kid litosphere bloggers speak out about why voting matters. the master list of participants is up on chasing ray via seven impossible th...... [Show More]
politics
use cameraphones to help protect the vote smart mobs
citizen journalism site the uptake and the video the vote coalition are urging voters to live stream from their videoenabled phones on election day to report instances of voter intimidation and disenfranchisement.
campaigns
fashion house chloa goes mobile mobile marketer
luxury fashion design company c...... [Show More]
evelopment sup erbad82 21 juno and most recently nick and norahs infinite playlist. see anastasias review here. i went to see nick and norahs infinite playlist based on the popular young adult fiction book f undress emblazoned with quotes from negative reviews every parent...... [Show More]
interesting article in the new yorker about evangelical teenagers and sex . important reading for youth workers and parents.
heres an extremely key sentence
regnerus argues that religion is a good indicator of attitudes toward sex but a poor one of sexual behavior and that this gap is especially wide among teenagers who identify themselves as evangelical....... [Show More]
sunday linky love Post Source: feeds.b5media.com Posted: Oct 27 2008 03:30:57
allstate is offering teen journalists a chance to win some cash with their teen driving writing competition .
got teens then you should be reading this full house .
the cdc says the hpv vaccine is safe .
is lego sexist
vanessa helps us understand our teens friendships .
heres 3 tips to connect with your teens .
more kids have food allergies than in the past.
...... [Show More]
marketing charts submits
more than 50 of online youth age 1324 turn to the internet for health and wellness information and seeking resources that are accurate safe and anonymous according to a study pdf file from ypulse isis youthnoise and peanut labs . of the respondents who said they use the web to get information on health and wellness webmd ...... [Show More]
will microblogging take off with teens yesterday i posted a link in essentials about twitter being the fastest growing social network according to nielsen. ypulse reader stephanie who is in her early twenties and runs sweet designs ...... [Show More]
interesting post on ypulse about teens and microblogging apps twitter plurk and tumblr . which of these apps are favored by teensa check out some thoughts here.
btw ypulse is a great source of information about what is current in media technology and entertainment with tweens and teens.a subscribe to their newsletter or rss feeds and to stay on top of the trends that move this...... [Show More]
by graham brown
part of the feature series the 7 laws of youth marketing by graham brown
law 2 take your insights from the street not the lab...... [Show More]
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